Jackson Kelly Wins LMA Mid-Atlantic Award
The Firm has won project of the year for "the Area of Communications"
December 20, 2024
Jackson Kelly is pleased to announce that the Firm's Marketing Department, in conjunction with its Equine Industry group, has won the Legal Marketing Association Mid-Atlantic Your Honor Awards "Project of the Year" for 'the Area of Communications."
"I challenged my team to launch a targeted, content relevant marketing campaign, and I am so proud of their result. Working with industry and our attorneys, the team created content for clients, designed ads, and launched a marketing campaign that generated significant interest," says Firm Chief Client Development Officer, Kelley Goes. "I work with a great group of talented communicators and business developers. We are so honored that LMA Mid-Atlantic Region recognized our efforts."
In collaboration with the Equine group, the Firm's Marketing and Business Development Department, created an expansive and practical toolkit for horse trainers and owners with both written and video materials. The raised our profile in the equine industry by addressing the needs of clients and potential clients in light of increased oversight from the Horseracing Integrity and Welfare Unit (HIWU).
We consulted with equine industry leaders and conducted our own research to identify a gap in accessible, easy-to-understand resources tailored to horse professionals. Our solution was a multi-faceted toolkit that included educational and practical materials. We provided horsemen and women with clear guidance to navigate the complexities of HIWU investigations, notifications, and regulations, while also raising awareness of Jackson Kelly's Equine Law experience.
Much of this project can be found on the Firm's website here: https://www.jacksonkelly.com/industries/equine
